In an earlier post, it was announced that Apple, Inc. seemed to be abandoning its efforts to make “green” electronics.

First, experts claimed that the new MacBook Pro computer was more difficult to recycle than earlier Apple computers and notebooks.

Then, Apple announced that it was going to stop using the EPEAT (Electronic Product Environmental Assessment Tool) after being one of the first companies to join that green electronics ratings system when it was launched.

As described by one industry watchdog:

“EPEAT allows electronics manufacturers to highlight and validate their green design initiatives using a checklist of environmental criteria, such as designing devices for recyclability, energy efficiency, or elimination of hazardous components.”

(One incentive for partnering with EPEAT was the fact that the U.S. federal government had promised to favor EPEAT approved electronics and computers when purchasing equipment for its many government offices.)

After a great deal of criticism, Apple has reversed its decision. At its website, the company announced:

“It’s important to know that our commitment to protecting the environment has never changed, and today it is as strong as ever. Apple makes the most environmentally responsible products in our industry. In fact, our engineering teams have worked incredibly hard over the years to make our products even more environmentally friendly, and much of our progress has come in areas not yet measured by EPEAT.”

It’s fascinating that Apple, one of the biggest and most powerful companies in the world, bowed to public pressure to be as environmentally friendly as possible.

“Being green” matters to consumers today – and as the example above shows, it is also important to any company hoping to partner with governmental agencies.

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We provide FREE pickup and recycling of all your old computers, office equipment, business surplus, excess inventory, electronics and more.

Contact us about how we can help your company “go green,” too!

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